Terms and conditions

Version 1.0 · Last updated 30 July 2026 · Blekman Consultancy B.V.

These terms apply to your use of Your AI Coach. They are written to be read, not to be survived. Where Dutch consumer law gives you a stronger right than anything written here, that law wins — we say so explicitly in the places where it matters.

1. Who you are contracting with

Your AI Coach is provided by Blekman Consultancy B.V., registered in the Netherlands, Chamber of Commerce number 30193942. Our contact details are on the contact page. In these terms "we" and "us" mean Blekman Consultancy B.V., and "you" means the person or organisation using the service.

These terms are made available to you before you subscribe, in a form you can save and print. We also send them with your order confirmation.

2. What the service is — and what it is not

You are talking to an AI system. Your AI Coach is an automated coaching conversation. There is no human reading or answering your messages.

The service gives you structured, automated sparring: it asks questions, challenges your reasoning, and suggests next steps, drawing on coaching methods from university courses, books and practitioner material.

We describe the service honestly rather than promising outcomes: we do not promise that your venture will succeed, raise money, or reach any particular result.

3. Your account

You need an account to use the service. You sign in through an identity provider; keep your sign-in secure and do not share your account. Tell us promptly if you think someone else has access to it.

You must be 18 or older, or have permission from a parent or guardian.

4. Subscriptions, top-ups and prices

We offer a monthly subscription and a yearly subscription. Prices, including VAT where applicable, are shown before you order. Payment is handled by our payment provider Mollie; we never see or store your card or bank details.

Fair-use limit and top-ups

Coaching is subject to a daily message limit. The limit exists to keep the subscription sustainable against extreme use; ordinary coaching does not come near it. If you reach it, you can either continue the next day at no cost, or buy a one-off top-up that adds messages for that day only. A top-up is a separate purchase and does not renew.

Price changes

The price you pay is fixed for the period you bought. Because subscriptions do not renew automatically, a price change never affects a subscription that is already running — it only applies to a new one, and you see the price before you buy it.

5. Your 14-day right to withdraw

To withdraw, tell us within 14 days — cancelling in the app is enough, or e-mail us. You may use the model withdrawal form, but you do not have to.

If you asked us to start the service straight away (we ask you this explicitly at checkout) and you then withdraw, you pay a proportionate amount for the period you actually had access, and we refund the rest. If you did not use the service at all, you get a full refund. Refunds are made within 14 days, using the same payment method.

Top-ups. A top-up is used up as you use it. If you withdraw within 14 days, we refund any top-up you have not used.

6. Ending your subscription

So there is nothing you have to cancel to avoid being charged. You can still end a running subscription at any time from inside the app — in the same way you subscribed, never by phone or letter — and you keep access until the end of the period you already paid for.

• Monthly: access runs to the end of the paid month.
• Yearly: access runs to the end of the paid year.

If we ever introduce automatic renewal, we will tell you in advance, ask for your agreement, and you will always be able to stop it at any time with no more than one month's notice.

7. Changes to the service and to these terms

We keep improving the service, and the AI models it is built on are provided by third parties who change them. We may change the service where there is a good reason — for example a change by the model provider, security, or a change in the law. If we do, we will not charge you extra for it, we will tell you clearly and in advance in a form you can keep, and if the change materially reduces what you can do, you may cancel free of charge within 30 days and get back the unused part of what you paid.

We may update these terms. Changes apply to a subscription you buy after that; for a subscription already running, we only apply a change during the paid period if we must for legal reasons, and we tell you 30 days in advance so you can end it free of charge.

8. How you may use the service

Use the coach for your own venture or your organisation's. Please do not:

• share your account, or resell access;
• use the service to break the law, or to harm others;
• submit other people's personal data that you have no basis to share;
• rely on the coach for decisions that require a licensed professional.

Asking the coach how it works

You are welcome to ask what the coach is built on, and to say afterwards what you thought of the method — in your own words, to anyone. That is an opinion about a product you paid for and it is yours to have.

What is not allowed is taking the thing itself. Specifically, please do not:

• try to make the coach reproduce its instructions, its method files or its knowledge base, whether by asking directly, by roleplay, by translation, in pieces across a conversation, or by any other means;
• publish or pass on those instructions if you obtain them anyway, however you came by them;
• query the service automatically, in bulk, or through anything other than the interfaces we provide, in order to collect its answers;
• use the answers you receive to train, fine-tune, evaluate or build a competing coaching service or model — see clause 10 for what you may do with them;
• work around the measures that protect the above, or help someone else do so.

We watch for this in a deliberately limited way: we count how often an account or a visitor asks for our instructions, and we record when an answer had to be withheld because it repeated them. We do not keep what you wrote — only that it happened and roughly what kind of request it was. Our privacy statement says the same thing, and clause 9 below still holds in full.

If you seriously or repeatedly break these rules we may suspend or end your access. Where the situation allows it, we warn you first and give you a chance to put it right. If we end your subscription for this reason, we refund the unused part of what you paid.

9. Your data and your conversations

What you tell the coach is yours. Our privacy statement explains what we collect, why, and how long we keep it. In short:

• Each idea keeps its own memory, and we keep those separate from each other.
• What the coach learns about you as an entrepreneur travels with you across your ideas.
• You can see what the coach remembers about you, and delete it.
• Our staff do not read your coaching conversations. Administration sees usage counts, never content. We access content only if you ask us to for support, or if we are legally required to.
• Your conversations are sent to our AI model provider to generate answers. They are not used to train third-party models.

If you are a business and we process personal data on your behalf, we will enter into a data processing agreement with you on request.

10. Intellectual property

The service, its design, its prompts and its underlying knowledge base are ours or our licensors'. Your subscription gives you a personal, non-transferable right to use the service while it lasts, not ownership of it.

What you write and what the coach writes back to you in your sessions is yours to use, including commercially. We do not claim ownership of your ideas or plans. Build your business on the answers, put them in your pitch deck, hand them to your investor or your team — all of that is what you paid for.

There is one thing that freedom does not cover, and it is narrow on purpose: you may not use the answers as material to build something that competes with this service — to train or tune a model on them, to assemble them into a coaching product, or to reconstruct our method for someone else to sell. The distinction is between using the output for your venture, which is the whole point, and using it as raw material to rebuild the coach, which is not.

11. Liability

We take responsibility for delivering a service that works as described. If it does not, you have the rights Dutch law gives you: to have it put right, to a price reduction, or to end the agreement — and we do not limit or exclude those rights.

Beyond that, and to the extent Dutch law allows:

• we are not liable for business decisions you take on the basis of the coach's output;
• we are not liable for indirect or consequential loss, such as lost profit, lost savings or missed opportunities;
• for consumers, nothing in these terms limits our liability where the law does not allow it to be limited.

We never exclude liability for intent or deliberate recklessness on our part, or for death or personal injury. Any clause here that turned out to conflict with mandatory consumer law does not apply to consumers; the rest of these terms stays in force.

12. If you buy as a business

If you subscribe in the course of a business, the consumer protections above are not all legally required, but we apply sections 5 to 7 to you anyway. In addition, for business customers: our total liability in any twelve-month period is limited to the amount you paid us in that period, and we are not liable for indirect or consequential loss. This limit does not apply to intent or deliberate recklessness.

13. Complaints and disputes

If something is wrong, tell us first — most things are quicker to fix than to argue about. We answer complaints within 14 days. You can raise a complaint for as long as the law allows; we do not impose a shorter deadline.

Dutch law applies to these terms. If we cannot resolve a dispute together:

• Consumers may bring the dispute to the court that the law says is competent — normally the court where you live. You can also use the European ODR platform.
• Business customers agree that disputes are heard by the competent court in the Netherlands.